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Growth tactics, from the trenches.

Hands-on advice from the team that's delivered 47 million followers. Algorithm tips, platform updates, and creator playbooks — written for people who actually run accounts.

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Instagram12 min read·Updated 3 days ago

The 2026 Instagram algorithm explained: what's changed and how to win it.

Reels still win reach, but Explore weighting has shifted, Stories are quietly being de-prioritised, and Notes are showing up in places nobody predicted. We break down what we've learned from 400,000 IG orders this year.

PPriya Sharma · Head of Growth
Editor's pick

Why follower-to-engagement ratio matters more than follower count.

5 min · Growth

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Latest articles

Fresh off the keyboard. Read up.

The most recent additions to the playbook.

TikTok

How to crack the TikTok For You Page in your first 30 days.

The exact posting schedule, hook formulas and watch-time tricks that get new accounts onto the FYP within a month.

8 min read2 days ago
YouTube

Thumbnail psychology: why your CTR is leaving views on the table.

The seven thumbnail patterns that consistently outperform — broken down with side-by-side examples.

10 min read1 week ago
Growth

Social proof in 2026: why follower count still matters despite what people say.

Three studies showing how follower count affects organic conversion, plus a framework for hitting the right thresholds.

7 min read2 weeks ago
Safety

Account-safety checklist: ten things every creator should do this month.

From 2FA setup to backup codes to suspicious-login alerts — the boring checklist that saves accounts every week.

5 min read2 weeks ago
Instagram

Reels vs Carousels in 2026: which actually grows your account faster?

We ran 60 days of A/B tests across three accounts. The answer surprised us — and it's not what most gurus claim.

9 min read3 weeks ago
Growth

Posting times that actually work: data from 100k creator accounts.

Forget "the best time to post is 9am" — here's when your specific niche actually peaks, broken down by platform.

11 min read4 weeks ago
TikTok

Hooks that hold: the seven first-second openers we see win every time.

If you can't earn the first second on TikTok, you can't earn the next 59. Here's how the top accounts open videos.

6 min read1 month ago
Growth

From 1k to 10k: the exact playbook we've seen work across six platforms.

The order matters more than people think. Here's the sequence — content, social proof, cross-promo, ads — that scales fastest.

14 min read1 month ago
Popular topics Instagram algorithmTikTok FYPEngagement rateReels strategyHashtagsYouTube ShortsCross-postingAccount safetyBrand dealsAnalyticsMonetisation

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